![]() ![]() Boasting Swiss movements, all the watches are produced one by one and assembled by craftsmen at the brand's headquarters in Lucca, Tuscany, the homeland of Italo and U-BOAT. This sort of debate rages on and doubtless will rise again.The distinguishing features common to all U-BOAT collections are their quality, the materials selected, the craftsmanship involved in their construction and the "Made in Italy" factor. Look how Anonimo are struggling currently :( Richemont have to some extent 'blinged the brand', but without their financial input, it may not exist at all. If the company, pre Richemont still existed, i don't see how it could continue to survive indefinitely with the limited range it had. I don't like some of their more exotic offerings, as they are a long way from the companies history. Panerai's links with Rolex in terms of their manufacture, and the Italian military in terms of their original customer base, make them anything than fashion brand, IMO. I would probably be seen as a sad old fart (or sadder still :D ) if i wore such a watch. I could have bought a U Boat i suppose, but i do see them as a fashion brand and a younger man than me could 'get away with it'. I migrated to Panerai by way of need for a simple, uncluttered dial of reasonable size. I think as the point has been made, to compare U Boat with B&R or Panerai is a little misplaced. ![]() Without being a rabid fanboy, it seems a little unfair to lump Panerai and B&R in with UBoat! These seem to be large because large is in fashion - they have no heritage AFAIK. I've always fancied a Demineur (sp?) for example.)Īnd finally, from my position of ignorance - UBoat watches. (I actually prefer the older style B&R watches, such as the ones that they had made for them by Sinn. It seems to be working, too, judging by the number of fakes and homages there are out there. They're certainly different, and I don't think we should criticise companies for trying something new. I know less about Bell & Ross - I quite like the square ones, although I wouldn't buy one. Panerais now seem to be far away from the core values that attracted me to the brand. and has been for the past four or five years. You can still buy a titanium or steel Base, but the company seems to be moving rapidly upmarket. I also really like the look of the Longines Legend diver, but never having owned a Longines would not stop me from buying it.Īny thoughts on the subject are most welcome :idea:Ĭan a brand be accused of being a fashion brad if it's making watches similar to those that it made in the 1940s? I also think that there's a whole mess of difference between the Panerais that were available seven or eight years ago, when I bought mine, and those that they sell now. This has allowed be to try different things such as Ball watches, imo a good watch. My current collection is spread over several different watches and styles, and I wear what ever I feel like on the day, but have no real brand loyalty. Is it down to perceived heritage, or perhaps it needs to be a tool watch, that excludes a watch from this catagory, or should it perform several functions, such as high WR, GMT, day\date and so on, before we can say that it's not a fashion watch, but again many so called fashion watches have these features, so what is it? It got me thinking, what exactly makes a watch a "fashion watch".įor me a watch is something that should give the owner pleasure whilst wearing, if it happens to be in fashion or vogue at that time, it should not be a problem. Reading the "watch of the decade" post, I read about Panerai being seen as a fashion brand.
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